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|---|---|---|
| 1 | Add New Content Often - If you can add a new page of content every day then your site will stay fresh and give search engine crawlers a reason to keep coming back day in and day out. | Software downloads spyware search blaster |
| 2 | Keyword Density - This is a touchy topic among Web developers and search engine optimizers. Some say 5% is more than enough. Chris Short says your main keywords shouldn't have a density of more than 30% and should be higher than the densities of other phrases and words. | Brothers printer software download |
| 3 | Build It, Put It Online - Your site should be built and in "update mode" once it's uploaded to your Web server. Don't add a page at a time to your Web server when you're first building your Web site. Build your Web site first then upload it. Add new content as needed. | Mosquito patch deet-free |
| 4 | Use a robots.txt File - Every good crawler looks for a robots.txt file in your root directory. I would highly recommend creating a valid robots.txt just to appease these search engines and at the very least eliminate 404 errors from building up in your log files. | Download softball coaching powerpoint software |
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Validation - Every page on your Web site should adhere to W3C standards as closely as possible. Some say page validation can help your ranking in SERPs (the jury is still out on that one). But, standards compliant Web pages do help with cross browser compatibility.
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Link Popularity - Once your Web site has been well established, it's time to build up your link popularity. The more relevant inbound links a Web site has, the better its rankings will be.
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Analyze Traffic - Read your log files often. Make sure you're not getting traffic you don't want and getting traffic you do want. Keeping a pulse on your traffic allows you to better optimize your pages.